Forensic Science(Subject) Study of Forensic Collection and Analysis of Research Paper

Forensic Science(Subject) Study of Forensic Collection and Analysis of Crime Scenes - Research Paper Example Physical evidence originates from objects or rather non-living things while biological evidence is obtained from living things (Enotes.com., 2011). Examples of biological evidence include: DNA and blood stains while physical evidence include: tire marks, footprints, paint, building materials, fibers and fingerprints. According to the Locard’s exchange, evidence is usually found at the crime scene simply because the perpetrator must always leave something behind due to contact with objects and even the victim. It should also be noted that the perpetrator is also very likely to take something away from the crime scene that will be found on him. Crime scene investigation takes place at the crime scene while forensic science happens in the laboratory. This paper highlights on the analysis, evaluation and synthesis of a crime scene in relation to an investigation. Jackson and Julie (2004) reveal that this stage takes place at the scene of the crime. The Crime Scene Investigator (CSI) is expected to take his or her time to understand the logistics of the crime. This stage entails the determination of a systematic approach that will be used to find and collect the evidence. The CSI defines the exact extent of the crime scene followed by securing the core area by placing a physical barrier. The barriers could be in the form of a scene tape, police cars, horses and even the police officers. A cone area can be defined as the most obvious area where most of the evidence can easily be traced (Jackson & Julie, 2004). The crime scene might be in a house or the even the entire neighborhood. The first chance to conduct a thorough search at the scene is very important. The next step is to obtain a search warrant from the District attorney. The CSI will be free to make an initial walk through from which he will take notes of details that are likely to change with time. These details include: time, weather, smell, sound,

My Strengths and Weaknesses Assignment Example | Topics and Well Written Essays - 250 words

My Strengths and Weaknesses - Assignment Example That is, my actions speak louder than words. This becomes real when explaining something to other employees in that, I have to practically show them how to do it. I am also one person who ignores friends when working on serious issues. I find it hard to substitute one for the other or mix them. I believe in one way or another my personality traits and preferred styles can positively influence and thus advance my interpersonal skills at work in the following ways. First, my very dedicated personality, high self-motivation, enthusiasticy, honesty, patience and hardworking personalities will keep my fellow colleagues at work want to work with me. This is because; my personality traits and preferred styles tend to accommodate every person in my life. Secondly, when people look up to you, which I believe they do, you always want to at least maintain that or improve (Adrian, 1994, p. 409). Therefore, I will always be on my toes to improve my interpersonal skills at work since this is how good personality is practically

Coalition for Environmentally Responsible Economies (CERES)

Coalition for Environmentally Responsible Economies (CERES) Coalition for Environmentally Responsible Economies (CERES), a non-profit organization was founded in 1989. Its objectives include encouraging ethical and sustainable business practices and promoting investment policies which are environmentally, socially and financially sound. It has created a group of worlds largest companies and investors who are responsible to take care of the environmental issues. 100-plus companies and many Fortune 500 businesses like- General Motors, Polaroid, Body Shop International, Bank of America, are engaged with Ceres for supporting clean energy policies and maintaining a strong climate. Financial organizations and Environmental groups like Sierra Club are members with Ceres (Coalition for Environmentally Responsible Economies (CERES), 2016).   Ceres aims at making companies understand the concerns of the planets future. Meeting the sustainable challenges of the 21st century is important along with running business. Ceres works on making the environment more sustainable and therefore it follows all the laws that comes under the Environmental Laws and Regulations of the U.S. government. Ceres rights: On the account of the Exxon Valdez Oil Spill that happened in the Gulf of Alaska in March 1989, Ceres came up with its core Ten Principles. These principles aim to protect the earth, its energy and resources wisely; reduce waste and doing business in fair manner. The principles and its aspects are as follows: (The Ceres Principles , n.d.) Laws supported by Ceres- There are several issues addressed by U.S. Environmental Protection Agency(EPA). Some of them include- limitation on air pollutants, enforcement of clean water and laws on safe drinking. EPA works for implementation of these federal laws so that the environment does not get affected by business practices. Ceres works along with EPA in implementation of the laws. The INCR Policy Working Group an initiative by Ceres focuses on five different areas of policy engagement: Its members collaborate with other investor groups, including the European IIGCC, the Australian/New Zealand IGCC, the Asian AIGCC, UN PRI and UNEP-FI, to support the Strong Climate and Clean Energy Policy among the investors worldwide. Its members also support the policies which promote clean and low carbon fuel sources, improving Corporate Average Fuel Economy (CAFE) standards, and reduction of greenhouse gas emissions which happen by transportation activities. INCR members also support research reports which show the investment case for such policies. Under the Clean Air Act, the EPA has proposed an arrangement of noteworthy controls that will lessen air emissions, help the economy and make occupations. Financial specialists have signed letters and met with Congressional staff to guarantee implementation of the Utility Mercury and Air Toxics Standard, the Cross State Air Pollution Rule and the Carbon Pollution Standard for Future Power Plants. The Ceres Roadmap to Sustainability, organizations are relied upon to adjust publicly disclosed arrangement positions on atmosphere and energy issues with the approaches they advocate through their lobbying and political expenditures. Its members bolster a scope of approaches at the state and government level, for example, the Production Tax Credit for renewable vitality, the California AB32 climate and Clean Energy Program and the Regional Greenhouse Gas Initiative (RGGI). Ceres makes sure companies and investors follow the strong climate and Clean energy policies in the US and abroad. One of the CEOs of Ceres- Mindy S. Lubber joined U.S. Environmental Protection Agency (EPA) in 1995. She joined it as a senior policy advisor and has achieved recognition as a regional administration under President Bill Clinton in 2000. She has also been a president at former National Environmental Law Center. Her efforts include- Organizing waste removal at hazardous waste sites Redevelopment, new jobs and urban revitalization Protection of drinking water supplies (2016 William K. Reilly Award Winners Announced, n.d.). Ceres along with WWF assembled a group of 100 large companies which supported the Paris Climate Agreement. It also supports the Clean Power Plant which was an initiative by Obama administration. Ceres strongly supports Clean Air Act(Business Is Taking Action on LGBT Rights. Will Climate Change Be Next?, n.d.). In the Six Proactive steps that Ceres has made for insurance companies, for addressing the climate change, it mentions about the Greenhouse gas emission, in favor of Federal and International Policies which limit its emissions. It addresses the threat of change in the climate because of carbon pollution (Insurance, n.d.). Laws opposed by Ceres- Ceres mostly works for sustaining the environment and limiting business practices for better future. It supports laws that relate to maintaining environment standards. Therefore, there arent many laws that are being opposed by Ceres. Rather there are a couple of them which are addressed as below. It opposed the Presidents and Congressional Leaders abandoning of Methane rule and the Clean Power Plant. Ceres believes that these laws were made to support the environment. There are many companies that has made an agreement in support of the law. And so, Ceres does not want such laws to get abandoned. It also shows its disagreement with the Presidents two-for-one executive order which requires deletion of two federal regulations against any one issued. Ceres impact on business- Ceres major goal lies in influencing business and its practices which affect environment. It has made many huge contributions which has helped business to follow the standards and become effective in their practices. The contributions by Ceres which impacted companies include- Investor Network on Climate Risk (INCR), 2003- works on leadership and accomplishments on climate and sustainability of financial firms. Launched the Global Reporting Initiative (GRI) for corporate reporting on environment, social and economic performances Launched the Climate Declaration Launched Business for Innovative Climate and Energy Policy (BICEP) Ceres made an evaluation of its member companies and found that most of them have adopted policies based on International norms and fewer companies have adopted sector-specific policies. In the evaluation, most frequent instituted policies include those related to bribery and corruption and elimination of discrimination along with overall sustainability of environment. Companies which adopted the international standards like International Labor Organization(ILO) and United Nations Global Compact (UNGC), show understanding of sustainability issues and are committed in implementing changes in their business (Corporate Policies and Management Systems, n.d.). Ceres influence on legislative process- Ceres resolved an issue on United Parcel Service (UPS)s Lobbying Disclosure. It laid down points which the BOD of UPS requires to disclose in their report. Indirect lobbying and Grassroots lobbying communication are the points covered under the solution. These points include efforts at the local, state and federal levels. Along with this, we already saw that Ceres has laid down its core 10 principles which are in favor of environmental protection. Business and stakeholders adhere to these aspects and make sure that they are abiding by the rules related to these policies. It tracks shareholders resolutions and considers the following issues: Climate change Carbon asset risk Greenhouse gas emission Water pollution and scarcity Public policy Air pollution methane emission Proxy voting policies Human rights The shareholders make such resolutions. This ensures that they make proper implementation of the laws. On studying the resolutions, the legislatures can make laws that depend upon the environmental standards. Ceres 3-year plan- Ceres has presented a Road map on Sustainability which covers Governance for sustainability, Stakeholder Engagement, Disclosure, Performance: Operation, Supply Chain, Transportation and Logistics, Product and Services, Employees. The Roadmap expectation on corporate policies and management systems measures the extent to which companies embed sustainability into decision-making. Encourage organizations to receive a more expansive way to deal with recognizing and speaking with stakeholders, including engagement on a more extensive topic. The disclosure segment layout the attributes of a way to deal with revelation that meets the new and rising difficulties on corporate sustainability. The operation segment enhances sustainability across their operations, including building and facilities management, water management, the elimination of waste and respect for human rights. Sustainable supply chain performance expects establishing supplier policies and endorsing industry codes or practices containing explicit references to social and environmental standards. Transportation and logistics include reducing transportation impacts which are focused on the architecture of the transportation network, including distances traveled; and specific transportation modes, including the sustainability credentials of the energy sources used. This section also looks at business travel and commuting practices and the role that companies can take in shaping employee behavior. Sustainable solutions for products and services should be that they are marketed and delivered in a sustainable way. Proper communication of the usage and consumption pattern. Improved recruitment and retention rates, employee morale and productivity, and lower healthcare costs should be crucial for companys employees in order for sustainable performance (The Ceres Roadmap for Sustainability Ceres, n.d.). Ceres aims at transferring the way corporations integrate environmental and social risks into their decision-making. By 2020 Ceres wants major companies which re its members to attain these standards. The areas in which more companies should come forward include Product and Services and Supply Chain. Ceres looks forward in making greater attempts at helping companies in achieving the goals of sustainable environmental business practices. Mind-Map: Ceres an organization works majorly in line with the International Laws on Environmental protection. It supports U.S. laws as well about certain policies. Ceres helps implementation of the following laws of Unites States Federal Environmental Statutes- Clean air act Clean water act Emergency planning and community right to know act Energy policy act National environmental policy act Resources conservation and recovery act References (n.d.). Retrieved from 2016 William K. Reilly Award Winners Announced: http://www.american.edu/spa/cep/news/2016_Reilly_Award_Winners.cfm Business Is Taking Action on LGBT Rights. Will Climate Change Be Next? (n.d.). Retrieved from Business Is Taking Action on LGBT Rights. Will Climate Change Be Next? Ceres: https://www.ceres.org/press/press-clips/business-is-taking-action-on-lgbt-rights.-will-climate-change-be-next Coalition for Environmentally Responsible Economies (CERES). (2016, november 24). Retrieved from Encyclopà ¦dia Britannica: https://www.britannica.com/topic/Coalition-for-Environmentally-Responsible-Economies Corporate Policies and Management Systems. (n.d.). Retrieved from Corporate Policies and Management Systems Ceres: https://www.ceres.org/roadmap-assessment/about/roadmap-expectations/governance-for-sustainability/policies-and-management-systems Insurance. (n.d.). Retrieved from Insurance-Ceres: https://www.ceres.org/industry-initiatives/insurance The Ceres Principles . (n.d.). Retrieved from The Ceres Principles- Ceres: https://www.ceres.org/about-us/our-history/ceres-principles The Ceres Roadmap for Sustainability Ceres. (n.d.). Retrieved from The Ceres Roadmap for Sustainability Ceres: https://www.ceres.org/roadmap-assessment

Entering International Markets Essay -- GCSE Entering A Foreign Market

Entering International Markets Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be placed on gathering reliable facts that are backed up by more than one source. It is to be hoped that after creating "a picture" of the market, management's analysis of the potential business venture and plan of action will be structured as to avoid losses and to find the most profitable scenarios. The success of the multinational corporation lies on the shoulders of it's management. International management and organization-design expert Henry Mintzenberg says every CEO has three essential duties: direct supervision, development of the organization's strategy, and management of the organization's boundary conditions. Top management's responsibility at and beyond the organization's boundaries is largely a communication responsibility; however, no commonly accepted model exists for decision, execution, and assessment of communication opportunities. Within even some of the largest and most venerable organizations, the process used is haphazard and inconsistent. The Wyatt Company's survey of communications professionals showed that just 58.1 percent agreed that their organization's communication objectives are linked to business objectives, and 83.3 percent reported that their organizations conduct no formal review of return on communications investment. CEOs must establish and re inforce an organization's image in public by viewing each target public as a client; by doing research, looking at trends, and talking to experts, a CEO focuses on selling what the client wants to buy.1 Finding a country to conduct business in can be a very easy task depending on if the organization's top management follows the advice of Mr. Mintzenberg. The way a company normally d... ...atistics on market for your product (internal production plus imports less exports) * Source: Penetrating the International Market, p.27-8. Bibliography: 1 McGrath, John J. Sell Your CEO! Vital Speeches of the Day. vol. 61-14. May 1, 1995: 444-7. 2 Stuart, Robert Douglas. Penetrating the International Market. American Management Association. New York 1965: 25-39. 3 Haner, F.T. Multinational Management. Merrill. Columbus, Ohio 1973: 43-58. 4 Ewing, John S. and Meissner, Frank. International Business Management; Readings and Cases. Wadsworth. Belmont, California. 1964: 146-70. 5 Robinson, Richard D. International Management. Holt, Reinhart and Winston. New York. 1967: 71-85. 6 Morden, Tony. International Culture and Management. Management Decision. vol. 33-2. 1995:16-21. 7 Harris, Philip R. and Moran, Robert T. Managing Cultural Differences. Gulf. Houston, Texas. 1979: 12-24. 8 Fayerweather, John. International Business Management; A Conceptual Framework. McGraw-Hill. New York. 1969: 51-64. 9 Haner, F.T. Multinational Management. Merill. Columbus, Ohio. 1973: 60-64.

Experiment 19: Kinetics : the Rate of an Experiment

March 17, 2013 March 17, 2013 Name : Ryan annasdass arokiasamy ID : 1206875 Group Members : Chan Pei Qie,Chong Ven Yen Name : Ryan annasdass arokiasamy ID : 1206875 Group Members : Chan Pei Qie,Chong Ven Yen experiment 19 kinetics : the study of a chemical reaction experiment 19 kinetics : the study of a chemical reaction Results Part A [I-] / mol dm-3| [S2O82-] / mol dm-3| [S2O32-] / mol dm-3| Time /s| Rate of I2 formation / mol dm-3 s-1| 0. 2| 0. 2| 0. 01| 1. 25| 0. 1600| 0. 2| 0. 15| 0. 01| 13. 37| 0. 0150| 0. 2| 0. 10| 0. 01| 26. 00| 0. 0077| 0. 2| 0. 05| 0. 01| 66. 5| 0. 00075| Part B [I-] / mol dm-3| [S2O82-] / mol dm-3| [S2O32-] / mol dm-3| Time /s| Rate of I2 formation / mol dm-3| 0. 2| 0. 2| 0. 01| 3. 45| 0. 0580| 0. 15| 0. 2| 0. 01| 7. 56| 0. 0198| 0. 10| 0. 2| 0. 01| 9. 06| 0. 0110| 0. 05| 0. 2| 0. 01| 23. 91| 0. 0021| Part C Initial temperature/ OC| Final temperature/ OC| Time t /s| Rate of I2 formation / mol dm-3| 1/T (1/K)| Log t | 15| 21| 29| 0. 00690| 0. 003472| 1. 46 2| 24| 25| 20| 0. 01000| 0. 003367| 1. 301| 35| 42| 13| 0. 01538| 0. 003247| 1. 114| 45| 40| 8| 0. 02500| 0. 003145| 0. 903| Calculations & Questions Associated essay: Measuring Reaction Rate Using Volume of Gas ProducedThe effect of temperature is that it increases the rate of reaction, observed here by the higher temperatures giving a much faster reaction time a) Is reaction (2) fast or slow with respect to reaction (1)? Explain your reasoning or record any test you do to help reach your conclusion Reaction (2) is fast with respect to reaction (1). Reaction (2): I2+2 S2O32-> 2 I-+ S4O62- occurs extremely fast, I2 formed in the reaction is consumed immediately and when the limiting agent S2O32- is used up, I2 reacts with the starch indicator to form a blue color solution. ) Does reaction (1) or (2) control the time required for the blue colour to appear? Reaction (1): 2I-+ S2O82->I2+2SO42- controls the time required for the blue colour to appear as it is the I2 that will react with the starch indicator to produce the blue color solution to appear c) Calculate the rate of formation of I2 in mol dm-3 s-1 for each experiment at room temperature and plot this rate i) Against [S2O82-] at constant [I-] ii) Against [I-] at constant [S2O82-] The rate of formation of I2 can be calculated by calculating of the rate of change of the thiosulphate ion over the time taken Rate of formation of I2=? I2]t d) What are the shapes of these plots? They are straight line graphs ,with the y axis directly proportional to the x axis e) What is the significance of this? This shows that the rate is directly proportional to the concentration of [I-] and [S2O82-] and by calculating the gradient of the graph we will obtain the rate of reaction. f) Write the rate equation for reaction (1) d[I2]dt=k[S2O82-] And calculate the rate constant , k Rate = k[I-][S2O82-] k = Rate / [I-][S2O82-] k = slope / [S2O82-] k = [(0. 015-0. 0008)/(0. 15-0. 05)]Rate constant k = 0. 142 mol-1 dm3 s-1 g) Calculate the energy of activation of the reaction If we plot a graph of log t against 1/T, we can obtain the Ea by calculating the slope. Slope of the graph = Ea / 2. 303R Ea / 2. 303R = (1. 462-0. 903)(0. 003472-0. 003145) Ea / 2. 303R = 0. 559/(3. 27Ãâ€"10-4) Ea = 1709. 48 x 2. 303R Ea = 1709. 48 x 2. 303 x 8. 314 Ea = 32731. 65 J/mol Discussion Precautions Among some of the precautions taken were to wear gloves , safety goggles and lab coats to avoid any injury in case of exposure to chemicals.Secondly, there were separate measuring cylinders prepared for each solution as to not mix 2 solutions in a measuring cylinder to avoid any reactions. The persulphate was poured in rapidly as this is an extremely fast step and has to be poured all at once. Finally,when diluting the persulphate solution, it was done as accurately as possible in order to avoid a wrong concentration instead of the one intended. Conclusion Based on the experiment done as well as the analysis of the results and after doing further results, we have learned that the activation energy of the reaction is 32. 73 kJ.Furthermore, we have gained an insight into the kineti cs of a reaction, its rate, the rate constants as well as the rate of reaction. References: Martin S. Silberberg, Chemistry the Molecular Nature of Matter and Change, Fifth Edition, McGraw Hill, 2005. F. Albert Cotton, Geoffrey Wilkinson, Carlos A. Murillo, and Manfred Bochmann, Advanced Inorganic Chemistry, Sixth edition, John Wiley& Son. 1999. F. Albert Cotton, Geoffrey Wilkinson, Paul L. Gaus, Basic Inorganic Chemistry, Third Edition, John Wiley& Son. 1995. John C. Kotz, Paul M. Treichel, and Gabriela C. Weaver, Chemistry and Chemical Reactivity, Sixth Edition, Thomson 2006.

Marketing Planning Essay

INTRODUCTION Unilever started its operations in Vietnam in 1995 and do business in fast moving consumer goods area. It has developed an extensive local network of distributors and retailers with commit to â€Å"make Vietnamese lives better† through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Unilever Vietnam was developed the wide range of business services and products, with more than 20 brands name, Unilever has become one of the biggest multinational in Vietnam and South-East Asia. 1.1 Review the changing perspective in Unilever marketing planning Nowadays, when demand and customer satisfaction are foundation of business, there are more companies follow the market – led orientation strategy instead of product orientation. In this task, we will learn about some reason why many companies had changed product orientation to market – led orientation. Product orientation: Few years ago, when product orientation strategy was popular, the companies choose to ignore their customer’s needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best product their customers will come to them. The basic focus of a company with a production orientation is toward maximizing production output. They want to produce as many products as possible to reduce the price without caring about customer needs. Market – led orientation: Currently, product orientation strategy is not popular anymore. It was replaced by market – led orientation strategy which is squarely foc used on the consumer. For the company to follow this strategy effectively, they have to approach to customer and approach to advertising. In addition for market led orientation, every employee of all the departments will be responsible for marketing the products. The main purposes of changing product orientation to market – led orientation are: * Making a long term relationship with customers: the product which is satisfy customer needs will belong to them in a long term. Thus, it is important for company to do surveys carefully so that they can know exactly what customer want and start the production. * Building brand awareness and customer‘s loyalty: a market-oriented company carefully cultivates a brand in the minds of potential customers through advertising activities in an attempt to influence them to buy its products instead of a competitor’s products. * Bring customer the value of product: If the company can understand the customer needs and meet their dem and, it is easier for company to bring customer not only the quality of product but also the intangible value. For example: Unilever Vietnam towards market – led orientation strategy by doing surveys about customer needs, produce good quality products and invest on promotional activities. This strategy is the most suitable with the company doing business in fast moving consumer goods in branded home & personal care and food categories. They do surveys on a regular basis to make sure that the product launch on time and satisfy customer needs. Besides that, Unilever spends a great deal of money on advertising to build awareness of customer about the product and they will come to buy it. 1.2 Evaluate Unilever capability for planning its future market activity. As you know, Unilever is one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories and its products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got beautiful hair and a radiant smile, take care of their home, or by enjoying a great cup of tea or healthy snack. But whether they can do more than that in the future? This task will evaluate Unilever’s capability for planning its future marketing activities. The product innovation: Look at the selection Unilever’s top brands; we can see the company’s efforts in creating new products over 18 years. They not only create pioneering products but also bring the quality and make their customer’s life better (For example: Sunlight, Cif, Knor, Lifebuoy, etc. That the reason why the most of their br ands become popular brand in Vietnam. So we can certain about their capability for producing outstanding products. The vision of leaders and activity oriented: This is one of important factors that affect to Unilever’s capability for planning future marketing activities. The great vision of leader will lead to great future for Unilever. ‘’ We work to create a better future every day† (Unilever, 2013). They recognize that global challenges such as climate change concern us all, so in the future they will not only focus on double the size of their business but also reducing their environmental footprint and increasing their positive social impact. Potential Human resource: Unilever has more than 1600 employees who are carefully selected. Moreover, they offer their employees many ways to take advantage of development opportunities, they encourage creativity with attractive reward, benefits packages and many others so that we can always attract and retain the b est talents to work for them. By owning many talents in the company, it is easy for them to make more pioneering products in the future. After analyzing every related aspect, we can see that Unilever has the capacity to develop their products and overtake their competitors. We can know that not only through their current efforts but also their purpose of protecting environment in the future. 1.3 Examine technique for Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Unilever makes a number of different products in Vietnam so it is very important to determining and recognize problem areas, opportunities so that the company can offer solutions and rational decisions for next step. In this task, we will examine 3 techniques for Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG Matrix. The product life cycle (PLC) Lifebuoy soap: Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK and it is one of Unilever’s oldest brands. Lifebuoy witnessed a steady decline in market share at 15% (www.articles.economictimes.indiatimes.com). Because of its long appear on the market with the low market share so Lifebuoy is in Decline stage. Wall’s Ice cream: In 1997, Wall’s Ice Cream was a famous brand name (Unilever’s own) in Vietnam with 52% market share and annual turnover of â‚ ¬5 billion (www.webcache.googleusercontent.com). But in 2004, after realizing the economy as well as the situation of that moment is not consistent with the development of Wall’s Ice Cream, Unilever decided to let Kinh Do company to own this brand within 5 years. Then, the brand name Wall’s Ice Cream came back in an unexpected way after 5 years absence in 2009. Since that, Wall’s Ice Cream warmly welcome by customer. In addition, it also expanded distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com). Wall’s is an international brand of ice cream and is one of the most profitable units of Unilever (www.commerceplus.blogspot.com). Thus, Wall’s Ice Cream could be considered in the stage of Maturity from product life cycle. Lipton ice tea: Lipton ice tea has become a famous brand in Vietnam and wants to make a big splash in the global beverages market. They not only produce tea but also help customer to improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality. Moreover, Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival. Thus, Lipton ice tea is in the stage of Maturity. BCG Matrix: Lifebuoy soap: Lifebuoy soap is lying in BCG Matrix at Question Mark point. The market share value of Lifebuoy is low at 15% (www.articles.economictimes.indiatimes.com) and its market growth rate is high at 85.03%. Nowadays, there are more kind of soaps come into the market and they are not only protect users to bacteria but also bring intangible value to customers. However, the market that Lifebuoy doing business in is a potential market. At this point, company makes their investment on this product to get the point of cash cow and star in BCG matrix. Wall’s Ice cream: Wall’s Ice cream was come back to Vietnam market with an unexpected success. They have a big distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com) to meet the demand of customer in Vietnam. Moreover, ice cream market is a potential market in Vietnam so it is great opportunities for Wall to expand its market. According to Euromonitor, Vietnam cream industry value will reach $125 million this year. Thus, with high market share and high market growth, Wall is lying in Cash Cow. Lipton ice tea: Lipton Ice tea is the world’s leading brand of tea with high market share by occupying a half of the global market (www.strategy.vn). About the market growth, Mr. Kamimura Yosuke ( NGK Kirin Company’s head of Marketing) said that for 2004-2010, the beverage market Vietnam has very few brand to create explosive opportunities for green tea market. At that time, with the introduction of many new products, green tea seems to have the market saturation point. However, this market has yet to step into the setbacks and has even been considered as a potential market in the future. Thus, Lipton Ice tea is lying in Cash Cow. Porter Five Forces Brand / Force| Lifebuoy soap| Wall’s ice cream| Lipton Tea| Bargaining of Buyer| HighAlthough Lifebuoy bringscustomer some benefits to protect their health with the low price, there are many its competitors that not only brings health benefit but also intangible value to customer. Moreover, it does not require the switching cost when customer change using Lifebuoy to another one| HighRecent, there are many cafà © shop that offer ice cream in menu or ice cream specialty shops (ex: Baskin Robbins) indirect compete with Wall. Moreover, the switching cost is low and the young customers have trend to eat ice cream outside in the crowded places with music and their friends instead of staying at home with popsicles. | High The competitor of Lipton such as Nestle and THP seem to have a better marketing strategy than Lipton so these competitors will build the image of brand in customer mind. Besides, customer will find easy to change to Nestle or THP if Lipton can not satisfy their de mand with low switching cost.| Bargaining of Supplier| HighLifebuoy focus on accessible hygiene and health solutions for customer on production line that makes its difference. Thus, it will effect to product’s quality if Lifebuoy change to another supplier. Besides, the leak risk about the way to make product and the switching cost are high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Lifebuoy. | HighIf Wall change to another supplier, they will not sure about the quality of the new one. It will lead to losing customer if the quality is worst. In addition, risk and switching cost is high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Wall. | High In order to compete with Nestle and THP, Unilever has decided to use the tea leaf from Europe to produce the Lipton tea so they cannot change to other supplier. Risk and switching cost are high. Moreover, the supplier may produce tea and sale their own product directly to consumer and ignore Lipton. | Rivalry of existing competitor| MediumIt is different than other products in area by protect customer’s health with the low price. Besides, this area is potential, and its market growth rate is high at 85.03%. There are a lot of competitor which provide the same product of Lifebouy.| MediumAlthough Wall has some of direct competitor such as Kido and indirect competitor such as cafà © shop and ice cream specialty shops, this area is very potential because of the demand of customer is higher. Thus, Wall still has opportunities to win the market.| MediumLipton Tea has certain competitors in Vietnam such as Nestea and O Degree. On the other hand, the soft drink industry is reputation industry so Lipton still has a lot of opportunities to reach to customer.| Threats of new entrants| LowTo compete with Lifebuoy, it requires lots of things like finance, production, human resource and the distribution as well. Government barriers are high for products in soap area. Unilever can apply economic of scales to produce costs and create barriers for new firms. Without these of support above, it seems so hard to join the market and compete with Lifebuoy. | LowTo launch a new brand in this area, the company has to have finance, big distribution network, create new flavor and the reasonable price strategy to compete with Wall. High barriers from existing rivals: Wall’s, Kido are very famous and strong brands for a long time with a large of loyal customer. | LowIf a company wants to come and compete with Unilever in the Tea market, it requires of having the better flavor, better quality of tea-leaf and doing well p romotion like Unilever has done. Strong capital is required in investigate and manufacturing. Accessibility to distribution channels is low because it is hard to built good relationship with the consumers like 0 Degree tea and Lipton tea| Threats of substitutes| LowThe customer might use instant sanitizer gel instead of Lifebuoy but it is not very popular. | HighThere are some substitute products such as cocktail, yogurt or soft-drink with the same available and cost to Wall’s. | HighIn current scenario, the Lipton Tea has so many substitute products, such as the soft-drink from Pepsi, Coca-Cola, or even the energize water | 1.4 Carry out Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Doing SWOT analysis on Unilever’s business is an essential step in the process of branding and marketing its product or service. It also helps the company come up with business strategies. Moreover, SWOT analyses help the company to identify and capitalize on strengths. In addition, it makes awareness and protects Unilever to avoid the threats. Strength: * Unilever has own a strong financial so they can expand the market in nearly 190 countries in the world. Besides, they also have 270 manufacturing sites worldwide (www.ukessays.com) that is how they can achieve economy of scale easily. It gives competitive advantage to company. * Unilever has own many famous brand name in fast moving consumer goods area such as: Surf, Dove, Ponds, Sunsilk, Knorr, Wall’s ice cream, P/S, Close up, etc (www.unilever.com.vn). All of these brand names known as multinational brands with affordable price and good quality. * Dynamic work environment, staff and intellectuals have responsibility for the company’s overall objective (www.unilever.com.vn). Besides, policies to attract talent of Unilever are effective so they can get more ideas for the company development. * Modern technology inherited from the global Unilever, delivered quickly and remarkably effective. Weakness: * Lack of direct connection with final consumers because of dependence on retailers and wholesalers. * There are some technology are not applied to Unilever Vietnam because of high cost. Besides, they have to import the machine from abroad so it is not take advantages of abundant labor resources and capacity in Vietnam. * As a company with European roots, promotional strategy of Unilever products is not suitable for Asian culture. * Unilever have a huge number of product brands (over 1600 brands) but 400 brands make up over 90% of Unilever’s total sales (www.zimbio.com) good. As a consequence, the ineffective brands make them money but not very profitable and become one of their weakness point Opportunities: * The domestic market (wholesale, retail, goods flow †¦) has a bigger change compared with several years ago. Besides, politics of Vietnam is considered stable so Unilever will get more opportunities to develop the business. * Vietnam has abundant and cheap human resources (http://www.goinglobal.com) so that the company can reduce the cost. * Vietnam is a country of religious freedom to the distribution; promotional products are not subject to more stringent constraints than many other Asian countries. * Vietnam has a young population structure and popular model extended family. Moreover, the fast moving consumer goods market is the potential market in Vietnam so it will bring Unilever high market growth to develop. Threat: * Unilever has many strong competitors such as: Nestle, P&G, etc. These competitors have their own famous brand name with big market shares, huge product line and millions of customers. * There are a lot of substitutes product in fast moving consumer’s goods markets today is a big threat of company. * Commercial law also has many disadvantages for foreign investors, especially tariff policy and high taxes levied on goods considered â€Å"luxury†. * In the context of supply is bigger than demand, many new companies invest on the market and fierce competition with Unilever. . 2.1, 2.2 Assess the main barrier in marketing planning and how Unilever may overcome * Confusing marketing tactics and strategy: In fact, ‘tactics and strategy’ is two word that easily make people confuse about them, even some managers in big company, who face with them every day without meaning to, may be Unilever’s managers have the same problem. Because the content of them is abundant, thus sometimes strategies and tactics are discussed as they are the same. The common reasons that people are usually confused, firstly managers may make mistake about the purpose of using of them, such as they are confused between the long-term and short-term of tactics and strategy when they make plans. Finally, sometimes they may even think they are still able to get their targets if miss one of them. Solution: The manager of Unilever must make sure that they understand clearly about tactics and strategies. For example, in usually strategy is term use for long-term plans (3 – 5 years plans), and tactics is short-term plans (1-2 years plans). Besides that, they must ensure that they can able to make good strategies and tactics to achieve the target of company. To create a good tactic, they have to answer the question â€Å"how†: How are you going to get the job done? Who is going to do it? When? To make a good strategy they must answer the â€Å"what†: â€Å". (And sometimes the â€Å"what not†.) What exactly needs to be done? Moreover, they should communicate the importance of making strategies and tactics to employees, from that employee can have a clear understanding, then they can provide right information or their idea to make best strategies and tactics together to develop Unilever. * Confusing marketing ‘function’ with ‘concept’: In this barrier, it arise when a firm attempts to introduce a marketing orientation but thinks this can be done simply by creating a marketing department. For Unilever, to achieve satisfaction of customers, the company needs to do some changes of their mode of operation. In addition, there are some general misunderstandings about what marketing really is. Without a corporate driving force centre on customer satisfaction, arguments about where to put marketing are of course pointless. Even when top management of Unilever is joined a realization of the need to take account of the customer, they also take mistake about this. So they usually receive complaints from customers and the company needs to give them a reasonable explains. Solution: To bring the real value to customer, quality must be available in all process. For example, Knorr has advertises that not reflect the product quality so either product quality improvement or they lose their customer. * Lack of Knowledge and Skills: For a company that enters to new market, this barrier is very common. For perennial problems, they have always focused around customer behavior and market segmentation. So this may be difficult concepts to grasp even at the cognitive level. For Unilever, knowledge and skills are very important. The company needs to train a good staffs who can enough knowled ge and skills to meet all demands of customers. Because without an understanding of at least some of the basic tools of marketing, the chance of coming up with strategies based on sustainable competitive advantage for Unilever is small. Solution: To overcome this barrier, Unilever has to ensure all those responsible for marketing in the organisation have the necessary marketing knowledge and skills for the job. In particular, ensure they understand and know how to use the more importance tools of marketing effectively. * Lack of a systematic approach: At times lack of data or information and inappropriate systems may greatly impede marketing plans. For instance, lack of a market survey forces the marketing team to rely on guesswork to determine the best marketing approach for the targeted market. Solution: Before decided to do advertise, Unilever should research information about the culture, behavior or customer needs to make sure that the advertisement is appropriate for each market segment. CONCLUSION Through the analysis of this report, Unilever can have a clear overview about Vietnam market, then analyzing external factors or barriers that affect marketing planning. Based on that, Unilever can identify capability and have solutions for planning its future market activity to make their business more and more developed and become the winner in Vietnam market. REFERENCES 1. â€Å"Capacity management† (2013). [Online] Wikipedia the free Encyclopedia. Available at . [Retrieved 13.8.2013] 2. â€Å"Capacity Planning† (2010). [Online] Slide share present yourself. Available at . [Retrieved 12.8.2013] 3. â€Å"Differences Between Marketing Orientation & Production Orientation†. N.d [Online] Small business. Available at . [Retrieved 12.8.2013] 4. ‘’Growth-share matrix’’ (2013). [Online] Wikipedia the free Encyclopedia. Available at .[Retrieved 14.8.2013] 5. Kalsoom, K (2013) â€Å"SWOT analysis for Unilever†. [Online] Blog spot. Available at . [Retrieved 16.08.2013] 6. 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