Sunday, January 26, 2020

Japanese Animation And Its Globalization

Japanese Animation And Its Globalization Japanese anime traces its roots to the early 1900s but not many of the early works have survived for varied reasons. One of the reasons that led to the loss of these works was the sale of reels to smaller cinemas once the clips had run. These were then disassembles and sold as single frames, but even with the loss of the early anime works, Japanese anime made major popularity growth in the 1970s when filmmakers in Japan experimented with animation techniques used in the western world (West (2008). The reason for this success was that in as much as the filmmakers explored the western techniques, they totally distanced themselves with the western roots and instead developed different genres among the mecha. With this, anime went main stream in Japan in the 80s and what followed was an explosion in production. Real Robot, Space Opera, Macross and Gundam were among some of 80s most successful anime. Today, as other sectors in the Japanese economy are struggling, revenue from anime related products has risen to over $100 billion, up from a tenth of this figure ten years ago (Brienza 2009). Anime is undoubtedly a savior to the Japanese culture. It is of a lot of interest to be able to understand how what was initially targeted at Japanese children has today become such a global sensation. This is what we seek to find out. Growth and Globalization of Japanese Animation Growth of anime a midst issues of language barrier and distinct world cultures is one thing that has never ceased to amaze anime lovers and critics alike. The world is today a global village and anime has been embraced in all the corners of the globe, with fans linking and discussing new and old productions in blogs and fan sites (Leonard, 2004). One of the things that fueled growth of anime to the corners of the world was fan distribution. Fan Distribution Anime was distributed among fans in the 70s through to the 90s via various non conventional methods. Fans made copies which were circulated to other fans and this created anime fan networks especially in America which imported and distributed videos to a large number of underground enthusiasts (Leonard, 2004).All this happened during the pre internet age and with the growth of fan networks, so did many players within those circles make fortunes. Knowledge and love for Japanese animation spread via these underground networks and in the process widespread commercial exploitation of anime was witnessed. Popularity of Anime in the American market It should be very well understood that the American cultural Imperialism was not a factor in pulling anime and other Japanese products to America and instead people voluntarily accepted anime for reasons that some experts say were because they provided an alternative to Hollywood (Davis, 2008). As technology improved, so did the fan networks make use of the available technologies to spread the anime message and more enthusiasts came on board. Language barrier was overcome when the fans added sub titles to the videos and as a matter of fact, fan subtitles is an exclusive feature of anime. The subtitles were facilitated at the end of the 80s in America following a wide availability of computers that were mainly Commodore Amiga and Macintosh brands (Auzenne, 1994). The availability of generator locking device, a hardware that enabled television sets to accept two simultaneous signals of video signal and computer output made it possible to have subtitles that were recorded on cassettes and distributed to the large network of fans. With sub titles, fans could not only appreciate the graphics but also understand the content of anime and how they depicted the various aspects of the Japanese culture. One of the most successful anime was Astra Boy, a production that realized huge commercial success and is still loved today. (Auzenne, 1994). When Walt Disney released Spirited Away directed by Hayao Miyazaki which did very well both in America and Japan at some point out selling Titanic in Japan, the film industry took notice and currently, American film companies making investments in this segment (Davis, 2008). They are mainly attracted to anime for their costs, producing anime is way cheaper than the block busters and they do make huge successes in theatres and DVD sales, coupled with the movie industry being very high risk and big budget productions failing miserably, anime has presented a wonderful opportunity to film makers in America to break even with their productions Anime has since evolved from an underground fortune maker in the 70s to a mainstream commercially viable industry. In America, anime has won the hearts of many and the winning of an Oscar by Miyazaki Hayaos anime, Spirited Away, in 2002 for best animated feature film was a clear show of just how much anime has been embraced in the American way of life (Davis, 2008). Today, America is animes biggest market with anime TV programs in the US jumping from13 at the start of the 90s to 37 in the first quarter of 2006 (Davis, 2008). In 2004, the revenues from character licensing, home videos and cinema screenings topped $2.94 billion which was much more than what the value of steel imported by US from Japan, additionally Pokemon and Yu-Gi-Oh! made it to Americas top five prime time animated programs, anime is clearly Japans biggest export to the states today. Technology has since been a catalyst to the spread of anime as fans could with the internet, link and deliberate on topics and new releases (Auzenne, 1994). Subtitlers also known as fansubbers have also not been left behind, today, they can easily find each other online and work together to translate the latest anime. The translation process for Manga entails a fan scanning the pages and e mailing them to a translator who would then translate to a language of choice, usually English, a proofreader would then check the translation after which some other person known as the cleaner would replace the Japanese with English into the speech bubbles. The final product is then available for free down loads online. The internet has presently given room for publishing and distribution of anime at an unforeseen scale and is one of its biggest growth ingredients. Japanese anime has managed to stand up to American cartoon productions for reasons that it is much un-Disney and therefore offers an alternative to animation lovers in other parts of the world like Europe where several people are quite uncomfortable with American productions for their materialism and vulgarism which is likely to influence their rich cultural heritage that has been kept for many generations, a risk they cannot afford. Some critics argue that the world is moving towards homogeneity with the American culture being the world culture but the acceptance of anime and Manga in Europe for fear of being Americanized is a clear show that people around the world are yet to put their cultural heritage aside for the American way of life. Anime clearly differentiates gender with market niches properly divided for girls, boys, young men and women. Manga separates gender roles and this makes the dramatic anime story line in gender inclining tales when characters bridge the wide gap between the sexes. A typical example is the anime Ranma 1/2 based on a Manga by Rumiko Takahashi in which a boy who because of a previous dip in a Chinese magic pool turns into a girl when splashed with cold water. The extremes of the two genders are clearly depicted in this piece (Levi, McHarry Pagliassotti 2008). Americans have clearly gone beyond acceptance and taken the business opportunities presented by the popularity of manga and anime. Hollywood has not been left out of the boom and Walt Disney has today made enormous investments in the art, which apart from being popular, is also lucrative, coming at a time when most box office movies are not breaking even, anime is not just a rescue to the Japanese culture but a shot in the arm to Hollywood . Anime and manga in Europe and other parts of the world Other than America, Miyazakis Spirited Away also won a Golden Bear Award at the Berlin International Film Festival in 2002. As at the start of 2006 there were 18 Japanese anime airing on a German TV channel. China is one place that Japanese anime is not expected to be very popular given the seriousness with which foreign content is restricted by the government. The debut of the animated feature film Gin-iro-no Kami no Agito at 1000 theatres in the spring of 2006 in China was a show of how just much Japanese anime has taken over the world. The reason for anime success outside Japan, Kubo Masakavu, the chief producer of Pokeman said, was the quality that is very different from western animation with the difference being its characters that he said capture the heart of viewers and brings out their emotions (West, M. I. 2008). The United Kingdom is one of the most consecutive countries. The British have for generations been skeptical about other cultures and today, they broadcast very distinct TV programs from their American brothers. A look at programming on Cebebees, a children channel of the BBC, depicts a culture that has kept its morals intact for generations. It is with these conservative ideologies that the acceptance of Manga and anime in the British culture has never ceased to amaze many critics. When anime by the name, the Teenage Mutant Ninja Turtles debuted in the UK, the audience felt that the word Ninja was an inappropriate connotation that was unfit for the animes young audience and the title was changed to Teenage Mutant Hero Turtles. (Laird Eastman, 2009). Several articles were written about anime in major newspapers especially in The Independent during the early 90s when Island World and the horror story Urotsukidoji were released with the later being poorly rated by its audience who claimed to have had nightmares. (Laird Eastman, 2009). Even with many articles in the UK papers, there was never an anti-anime wave in the country and there was a belief of anime explosion like in other European countries, something that never happened, the British did accept anime and manga but on their own terms, choosing to edit what they see as inappropriate and embracing what suits their way of life. The same is not however the case in Spain, France, Sweden and Italy where anime has had an explosion with an active fan base who have web sites at all levelsb to keep the enthusiasts in touch with each other and new releases. The love for anime in China China has for the past 30 years been a market that the Japanese anime have quite some grip and currently, millions of anime and manga consumers live in China giving rise to a market of $14.6 billion a year (Brienza, 2009). Anime debuted China in 1979 with Astro Boy which is one of Japans most known anime characters, which was aired on China Central Television (CCTV) in black and white in 1980 after translation to Chinese. Astro boy was at that time used as an image to promote Casio calculator products which have since been very popular in China and so has Japanese anime with comic books being major components of stock at most magazine kiosks in Shanghai (Chen, 2006). The Chinese government has today banned Japanese anime like Death Note from TV broadcast but that action hasnt stopped the millions of fans who have sought the anime on pirated television shows and DVDs alongside fan sites. Young Chinese today, do not really care about the historical differences between the two nations in their consumption of cartoon products, which they do indiscriminately by going for what appeals to them (Brienza,2009) People tend to embrace exotic cultures when certain aspects of these cultures share into their local values. Japanese anime have themes of perseverance, friendship, striving towards certain goals and fighting a good fight which appeals to the global audience and this has made it very acceptable to many (Bouissou J. 2006). Anime however, got language gateways through English, Chinese and French via which the cartoon art extended globally. With the help of amateur subtitlers, in the 80s and 90s, the anime gospel was taken to English speaking nations and this breakthrough is one of the reasons the art is where it is presently. With chinas population at worlds highest today, manga and anime can only get bigger in this part of the world, presenting a wonderful opportunity to industry players to show their creative prowess by continually releasing to the market, productions that will live through generations. Techniques in Japanese anime Some of the techniques used in creating these globally acceptable productions include character design, coloring and eye size (Brienza, 2009). Characters are designed to human body proportions to separate them from western cartoons, this sometimes vary when if emphasis is needed on certain body parts. The eyes in anime are usually large to show distinct emotions. The technique is believed to have been first used by Osamu Tezuka who borrowed it from American cartoon characters like Mickey Mouse and Betty Boop. Coloring that is usually added to the cornea is intended to give depth to the eyes, it should however be noted that not all anime have large eyes and some works especially by Toshiro Kawamoto and Hayao Miyazaki have been known for proportional eyes with realistic colors which is very close to Japanese art. Music in Japanese anime Music in used in productions is very close to Japanese pop, as an industry, anime has developed its own genre known as anison. Anime today has its own songs and the release of an animation video is usually accompanied by a soundtrack album. Behind the United States is Japan in terms of the of the music market with most of the music consumed in Japan being Japanese. The music combines kanji (on sound) and the gaku (fun and comfort) to produce what the Japanese call ongaku, a genre of music which is well incorporated in anime (Brienza, 2009). Anime in South America Latin America has not been left out with manga and anime enthusiasts found in Venezuela, Chile, Mexico and throughout the entire region. Several websites have been set up in this part of the world to help connect fans and provide a platform for sharing and discussing anime related issues. Anime News Network (ANN) Latin America is one such site that has enabled fans to make contributions and share their anime experiences (Bouissou, 2006). The site has created chapters in most if not all of the South American countries to help fans connect and share issues at country level. The emergence of such sites have been a major tool in facilitating non English and French speaking nations appreciate anime. Fans get the Espanola and Portuguese translations very fast and can as well collaborate in sub titling which in most cases end up in enthusiasts setting businesses from the collaborations and making fortunes from these ventures. Anime News Network Latin America also runs a weekly podcast where hosts give opinions on the days news, review of some of the latest titles on offer; interview some major players in the anime and manga industry. Listeners can at the same time call in and make contributions to the topics being discussed as well as pose questions to guests. The site has a section where fans can find certain features of Japan including guided tour of interesting historic sites and for such, it has been a good way of fans connecting to the characters beyond the videos by understanding how they are regarded in the Japanese culture (Schodt 1996). Similar sites have been set up in South Africa, India, Australia and many other regions of the world to serve enthusiasts in the same way. It worth noting that Japanese anime is not only meant for entertainment but is also used in education sector especially in Japan and is working very well with kids who find it as a very friendly illustration tool. Conclusion Manga and anime have clearly gone global and is today appreciated by people of diverse cultural beliefs and walks of life. There is unanimity that people went for manga and the fan networks in the 70s flourished because of the content of anime which has since stayed the same. There is a general feeling that the whole world is converging at the American culture a view which we have seen as not true with many nations accepting manga just because it is an opposite alternative to American cartoons. The globalization of anime started at a time when sharing information was very difficult with tapes being delivered physically from one fan to the next, which is very different from today where fans can with internet, at the click of a button link to share ideas and even go further and cooperate on anime projects without any physical contacts. The genre of anime can today get access into more cultures with these technological advancements. There is however a general consensus on the strength and morality in the Japanese culture, which has appealed to many, who interact with anime and manga. Anime today, from the figures released by Japanese and American authorities is not only a major revenue earner to the worlds third largest economy but also a leading cultural ambassador, which has done quite a good job in letting the world know and appreciate the uniqueness of the Japanese way of life (Chen Teng 2006), Producers of anime should continue giving the world wonderful entertainment, something they have for close to 100 years done with great perfection and sense of responsibility. Having kept their content above the expected minimum for close to a century, todays anime enthusiasts have no doubt that more generations from all over the world will be entertained by anime.

Saturday, January 18, 2020

Walmart Global Expansion

Wal-Mart’s Global Expansion Introduction Sam Walton established Wal-Mart at Arkansas in 1962. It has grown dramatically over the last 40 years and has become one of the world’s largest retailers with the sales of $401 billion in a year ending Jan. 31st 2009. Wal-Mart has approximately 7,000 stores globally with 2 million employees. It is the largest private employer in Mexico and Canada with the employee figures hitting around 1. 4 million in this region. It also operates 3,600 additional stores in 16 worldwide markets that include China, Japan, South Korea, India and United Kingdom. Wal-Mart does particularly well in Canada where they have a chain of 314 stores. In 2008, it had 92,284,000 dollars of gross profit. Wal-Mart serves its customers and members over 200 million times per week and ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Wal-Mart provides sustainability- focused products. Wal-Mart not only provides jobs for senior citizens and students but also provide opportunities to build careers with competitive salaries. The retailer claims that 75% of its stores management team joined the company as hourly sales associates. Wal-Mart has also got an impressive ethical policy which includes regular use of recycling products and creating almost zero landfill waste. The company also makes vast amount of donations to different local level charitable organizations every year for improving people’s lives, which made Wal-Mart a trusted organization for funding the community programs to address hunger, homelessness, education, job training and other basic needs. International Expansion of Wal-Mart and its Benefits By 1990, Wal-Mart realized that the opportunities for growth in United States is becoming limited because of the saturation of the market and decided to expand their business globally. Their international expansion put a greater impact on international market and has changed the way business is conducted globally. It has also increased the benefits for the consumers as it helps them spend less money on goods they purchase. The company’s relationship with their key suppliers such as General Electronics (For appliances), Unilever (For Food Products) and Procter & Gamble (For Personal care products) is very good. All these suppliers are internationally recognized with vast global expansion and because of this Wal-Mart are able to demand deeper discounts from the local operations of its suppliers. Apart from these world renowned suppliers Wal-Mart also does business with more than 2,500 minority and women-owned business enterprises (MWBE). The result of this good relationship with suppliers means they can lower their prices to attract more consumers, gain market share and increase their profit margins in international market. Wal-Mart claims in its data sheet for December 2009 that its international business achieved 11. % rise in sales for the whole financial year. Except the profit and market share another benefit of international expansion for Wal-Mart is the flow of different ideas for example, a double-floor store in New York was opened because of the success of multi-floor stores in South Korea. Other ideas such as the layout of the wine department in Argentina have now been used into th e layouts of company’s stores worldwide. Wal-Mart is also constantly trying to improve its reputation ethically and consistently helping over 100,000 charitable and community-focused organizations by providing financial and volunteer support. Retailer’s policy of buying fair-trade products in the international market is also attracting the attention of many consumers to shop in Wal-Mart. Risks When Entering Other Retail Markets The idea of expanding internationally was initially jeered off and the critics showed that Wal-Mart’s style of trading only suits to an American market, which in other countries is not going to work because of the different market structure, people’s taste and the popularity of already established retailers. But instead of all the critics Wal-Mart went ahead with an idea and in 1991opened their first international branch in Mexico. Expanding business internationally also brought some risks for the retailer as being new in the market they faced problems like bad infrastructure, lack of leverage from their suppliers and no knowledge about consumers taste, which resulted the rise in prices of their products and lack of interest from the consumers. One prime example of this kind of mistake was in Mexico where they merchandised products like ice skates, lawn mowers and fishing tackles which were good sellers in United States but without a surprise didn’t do well in Mexico. Managers had to reduce prices to sell that stock but it was re-ordered because of the automated ordering system. These problems created a large risk to prove the critics right about Wal-Mart not surviving internationally. Diminishing the Risks Wal-Mart learned vastly from their experience in Mexico and after that whenever they entered any international market they took strict measures on not repeating the same mistakes. To avoid risks of making past mistakes they made deals with vehicle companies which means improved and frequent distribution system, adapted local environment and merchandised goods in stores that appealed local tastes. With the grown presence of Wal-Mart in the international market their suppliers built factories near the distribution centers so they could serve the company better, which meant frequent inventory and cutting down the cost to get better market share. These are the tactics that has made Wal-Mart one of the most successful and globally recognized retailer in the world. Entering Mexico via Joint Venture Wal-Mart first entered Mexico through a joint venture with Cifera, because it was the largest local retailer in Mexico which was somehow within the standard as Wal-Mart was in the United States. The other reason it entered through a joint venture was because they wanted to be on the safe side when entering a new market considering they had no previous experience of the market they were planning to enter and hoped the experience from Cifera will help them in making their brand global, which they had planned to do after the market in America got saturated for domestic growth. Financial Aspect of Joint Venture As for the financial aspect of joint venture seems to be that both companies can benefit from the profit as well as share the risk and cost. Get a greater access to resources which both companies can share with each other and also the availability for both companies to a new market distribution. While not to forget the risk of this particular idea for a business is that every company has different objectives on how to move forward with the business. The other risk is the communication flow as one company can be centralized and the other decentralized. Purchase of Joint Venture Partner The major reason believed to push Wal-Mart to buy of their Mexican joint venture partner Cifera. Was that they had gained enough experience working in Mexico which was around about 7 years and during that time they had increased their sales of good as well as made contacts to help them prosper without the help of having a joint venture. After getting exposed and experience within the market they had considered to start their own chain of stores to have a firsthand control rather than having to collaborate with their partner to make certain decisions. The other reason could be considered that is since their deployment in the Mexico during 1991 when goods were being sold at 20 percent more than in the States due to various different conditions such as transport and production of goods. They were able to sort out the problem by at first having a deal in place with a major transport company to bring products from their factory to the stores in Mexico, which later on opted on suppliers to open factories around areas where stores were located which enabled to cut down on logistics cost. Having this in place they were able to provide the same goods in the same price as they did in the States. Difference of Strategy for Dominance Before explaining the strategy that Wal-Mart pursued it would be helpful in understanding the strategies. As per the question four different strategies were provided to consider and show the one chosen by Wal-Mart to match its strategic choice and why. The four strategies are global strategy, localization strategy, international strategy, and transnational strategy. Global standardization strategy is a â€Å"strategy that focuses on increasing profitability by reaping cost reductions from experience curve and location economies† (Hill, 2009). Localization strategy is a â€Å"plan which focuses on increasing profitability by customizing the goods or services to match tastes in national markets† (Hill, 2009). Transnational strategy is a â€Å"plan to exploit experience-based cost and location economies, transfer core competencies with the firm, and pay attention to local responsiveness† (Hill, 2009). Lastly international strategy is â€Å"trying to create value by transferring core competencies to foreign markets where indigenous competitors lack those competencies† (Hill, 2009). Domination The strategy that Wal-Mart used to go global from United States was the global strategy at first in Mexico but after noticing that the strategy has no affect rather than sales going up they had to cut down the price of goods to be able to sell them. This enabled the company to change from global to localization strategy which is to focus on increasing profitability by customizing the firm’s goods or services they provide a good match to tastes and preferences in different national markets. This enabled them to adapt to the local market and provide goods that matched the local environment. As for making sense of this strategy it was a valuable and the right decision considering the outcome from the change. As profit grew so did the hold in the market as well as outsmarting their nearest rival by having more than twice as many stores within the country. Conclusion To conclude, Wal-Mart benefited vastly from their global expansion. It experienced an increase of global market share, reputation and profit margin. It also gained economies of scales. Although, they faced massive problems when they took their business internationally but they quickly learned from their mistakes and adapted the strategies according to different international markets, which benefited them in many ways. Wal-Mart ranked 8th in 2009 Forbes Magazine’s of global companies but 1st in global retailers ranking and if they keep attracting consumers by their business strategies then without a doubt it will stay the top retailer for a long time.

Thursday, January 9, 2020

A Guide to 2017 Ap English Literature Exam Essay Samples

A Guide to 2017 Ap English Literature Exam Essay Samples The text demonstrates that Mama is a highly effective influence on Esch from the easy use of language in the household. You'll also have to give insights in regards to the distinct historical, cultural, or social context. In this way, the author clarifies the relationship between the examples and their use and meaning. It is the principal component that contributes to the significance of a poem. The Downside Risk of 2017 Ap English Literature Exam Essay Samples Just place your order for virtually any sort of essay, and it's going to be done at the maximal level. There are numerous essay writing services that think they're the very best, and thus don't be cheated and check the real collection of the very best. To approach such a writing, there are numerous steps which you could take to prepare. Becoming certain about something can on occasion be misleading or misunderstood. Their reliability may not be questioned by cus tomers. 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Wednesday, January 1, 2020

Q1.2 Classify each of the following as a violation of...

Q1.2: Classify each of the following as a violation of confidentiality, integrity, availability, or of some combination (and state what that is). (a) During the final examination, Alice copies an answer from another student’s paper, then realizes that answer is wrong and corrects it before submitting her paper for grading. Answer: If a classroom policy allows the student to work with another student for an assignment or test should be fine. But, the above statement says Alice initially copied an answer from another student during the final examination – which is case of violation of both integrity as well as confidentiality, even if she later changes the answer realizing it was incorrect. (b) Bob registers the domain name†¦show more content†¦Answer: This is a case of violation of confidentiality and availability as Fran being able to access the information of average grades of students for any particular course puts information of grades of other students exposed. (f) George uses an extension to listen-in on her brother’s telephone conversation and accidentally forgets to hang-up the phone when he is done listening. Answer: This is a case of violation of confidentiality and availability because having legitimate access to someone else’s personal telephonic conversations and also to not hang-up the phone after listening makes the phone line to be engaged and unavailable for further use until he hangs it properly. Q1.3: What kind of security property is each of the following? (a) The grade for the assignment is available only to the student who submitted that assignment. Answer: Confidentiality property and also a right of privacy for the student. (b) If your course grade changed, then the professor made that change. Answer: Integrity property as only an authorized faculty has the right to make changes to the course grade. (c) The output is produced by the CS Department web server. Answer: Integrity property as this protection mechanism ensures the output is from the authorized department and protects its information. (d) Requests to the web server are not processed out of order. Answer: Availability property as